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AIGA Event | Using WordPress and Genesis

Wednesday November 9, 2011 | 6PM | @ 3rd Space | Presented by AIGA San Diego

In 2010, 8% of all websites on the internet were built on WordPress. In 2011, that number more than doubled to 17%. If you look at newly registered domains, that number jumps to an astounding 22%.

Want to get in on the future of web design? Then you won’t want to miss this evening with Chris Ford, Creative Director of Creativity Included as well as a WordPress/Genesis theme developer, educator and evangelist.

In this introduction to WordPress and Genesis, Chris will demonstrate a variety of tools that can help you do less repetitive coding and more designing (which is really what you want to be doing, right?).

Why WordPress?

Chris will talk about the benefits of using the WordPress platform as a content management system. If you thought WordPress was just for blogging, it’s time to take another look! Recent additions like custom menus, post formats and post types have made it a powerful tool for managing all types of sites.

Why Genesis?

Chris will share with you why she works exclusively with the Genesis framework–including it’s excellent security, built-in SEO options, consistency in coding and flexible layouts. It’s also incredibly easy to update, and thanks to the parent/child relationship, you can update the core without worrying about losing your changes!

Why Premium Plug-Ins Rock

It used to take a team of coders at least a week to build something it takes 15 minutes to put together using the premium Gravity Forms plug-in. If you want to show an amazing product demo, video gallery or portfolio there’s no slicker solution than SlideDeck Pro. And you can use Cart66 to integrate e-commerce capabilities into a site for a fraction of the cost of a custom solution. Premium plug-ins free you from having to code custom solutions to common problems, so you’re not reinventing the wheel on every new project.

We’ll cap the evening off with a brief Q+A session.

Are you ready to get started? Register now!

PSA: Back up your hard drives!

I saw a mouse on Sat night while dogsitting, and in the time it took me to say “Eek!”, jump back from the table, and fling my hard drive across the room, I lost three months of my life. Work, photos, iStock purchases…everything. I had been so busy with getting ready for the move that I told myself “It’s a brand new drive – you’ll be fine!” (Cue music of impending doom. Saying that pretty much guaranteed I’d drop it. Total rookie mistake that I’m embarrassed to admit I made.)

Thank God that I had the hard drive I transferred from three months ago safe in a snug neoprene pouch, and that I was too lazy to clean up my desktop, so all but one chapter of the Branding 101 book was saved. And the pictures of my niece’s first birthday were transferred to the old drive right before the switch. So it could have been worse. Much, much, worse.

But yeah – go back up now anyways ;)

My First Net Story

Derek Powazek has a new project going on called On the Network. This is how he describes it:

“Think back to the first time you saw the Internet. Not just saw it, but really got it. That ‘oh wow’ moment when you realized how important this could be. It doesn’t matter if it was last decade or last week. We want that story.”

I really love this idea, because Derek (although I’m sure he is totally unaware of it) is right on the fuzzy edges of my first “Internet Moment”. It was 1994-95-ish, and I was just about to graduate from the Graphic Design department of my local community college. I had taught myself Macromind (yeah—MacroMIND) Director, and was in the process of creating the first interactive portfolio in the department. At that time I was debating the idea of taking out some hefty loans and continuing my education at ArtCenter in Pasadena.

Then I had a talk with my multimedia professor. (Shut up. It’s what it was called back then.) He was moving on to a job in San Francisco, and they were looking to hire a whole slew of “Web Designers”. He thought that I showed potential learning new things quickly and might be able to transition to this brand-new field.

I had been on the internet (well, AOL) before, so it sounded kinda cool. My friend Jovino had hooked me up with a shoebox-sized 2400 BPS modem and an AOL 1.o CD (which, by the way, I have kept to frame for my office one day), and I spent pretty much every waking hour I wasn’t working or in school on it, smoking cartons of cigarettes and guzzling Big Gulps all night long while downloading free fonts, talking design history with students in other time zones, reading John Styn’s Prehensile Tales and piling up $200/mo bills. (Internet history tidbit: AOL used to be like a taxi—the meter kept clicking as long as you were on. Some nights, when I was downloading a huge 500k file, I would set my alarm so I could wake up and turn the computer off at 4am so I didn’t keep racking up charges).

It was cool, but hadn’t changed my life or anything yet. I didn’t really go to “Web Pages” other than John’s and mainly stayed in the gated enclave of AOL most of the time. I hadn’t even touched the copy of Adobe Page Mill I’d won at the last AIGA event I’d gone to. It was mainly a way to exchange snarky repartee with other people like you.

So I asked my current paramour (who, luckily enough, is still sitting beside me on the sofa drinking her coffee and looking just as cute) if she was down for a week in SF, my treat, so I could go on this job interview and see what this “Web Designer” thing was all about. She said yes, we hopped a plane with 3/4 of my entire wardrobe and I went on my first official job interview.

I showed up at the building, hopped in the elevator, and hit the button for my floor. The elevator started rising, and this weird glow started surrounding me about halfway up. Everything in the box just took on this frantic, creepy, almost fleshy pink tinge.  Then the doors opened up, and I could see why. The entire wall facing the bank of elevators was painted a throbbing neon pink. You see, my professor, who was starting a job at Wired Magazine, thought I might be a good fit for this new venture they were going into called HotWired. COOOOOOOOOOL!

I don’t remember much of the interview—my jaw was on my chest pretty much the whole time, and I’m sure I looked like a total idiot, because all I could verbalize where things like “WOAH!” and “WOW!” and “AWESOME!”. The guy interviewing me showed me the site they were launching, and it was like something just clicked inside me. It was my first internet “A-ha!” moment, really. This stuff here—this was a revolution. It was just waiting for people to come along and mold it into what it could be. And I really, really, really wanted to be one of them. In one moment, the course of my entire career had changed. I wanted a job that would let me help figure out what this whole new untouched medium was going to be. I wanted to do what they were doing, and I wanted to start RIGHT NOW!

Unfortunately, even though there were only about 10 html tags at the time, I didn’t know a single one of them, so I didn’t get the job. And I didn’t get to work with Derek, who was one of the driving forces behind that site. I also didn’t go to ArtCenter. I took my CD portfolio and convinced a local skateboard company that I could learn HTML fast enough to help build their website. And I followed every single article on WebMonkey, where Derek and the rest of the crew taught me about everything from animated GIFs to frames to nested tables.

So here I am, over 15 years later, still as stoked as ever to be working on the internet. To see the promise of some of the things we dreamed about back in the day come to fruition because of the people you followed is amazing. Web typography amazes me every day—and it’s all thanks to another WebMonkey. The concept of Responsive Design makes me a little gooey inside (oh, media queries, how I can not wait to learn more about you!) I still look to Zeldman’s many sites  for advice and inspiration.

Bottom line, I still can’t wait to see what’s next. That first internet moment repeats itself over and over for me as this field has invented and reinvented itself. It’s unpredictable, your skillset need constant updating, and a 12 hour day is a short one, but I still can’t imagine doing or being anything other than what that day turned me into—a web designer.

Customizing Family Tree eBook

The Customizing Family Tree for Genesis eBook is 60 pages of tips, tricks and code that will help you transform Family Tree from “the same old theme” into your own personal, unique website.

Thhis eBook covers a variety of topics including
• Recommended tools and skills for successful theme customization
• Add a custom header
• Customizing the navigation (including using custom menu classes)
• Using AdRotator to manage your ad widget
• Customizing graphics (from coloring a PNG file to editing PhotoFrame PSDs)

Get started making Family Tree your own!

Buy Now

Blog Header Giveaway

1. Sign up for the Making Cool Blog Headers class

2. Submit the URL of an existing site

3. One of the URLs will be used to create a class demo

4. After class, the winner will get the layered PSD file

So $40 will not only get you a class packed full of tips, tricks and resources for making your own cool blog headers, but you could also walk away with a custom blog header designed by Chris Ford. Pretty cool, right? You need to sign up for the class by 12pm PDT on May 28, 2011 to be eligible to win. The winner will be chosen at random.

What are you waiting for?

Sign Up Now