I wrote (and bound) my first book in the third grade. It was a variation on a fairy tale where the beautiful princess goes on an adventure to rescue her true love. While the designer in me wishes I’d chosen a more appropriate cover image than Strawberry Shortcake, that “book” was the first time I’d ever had something I could hold and say “I made this out of nothing but my imagination.” I became a writer that day.
In Junior High I was the co-editor of the yearbook. That’s where I learned that you could tell stories with more than words. I was introduced to a proportion wheel and a photo cropper. I learned that you could tell a personal story using not only photos and illustrations and stories, but by the size of type or the layout of elements. I became a designer that day.
In High School I was on the newspaper staff. I wanted to take the Graphic Arts class, because they got to make stickers. But I was on the “college track” and graphic arts was on the “trade school track” so I went back to using primarily words. My senior year we got a Mac Classic with PageMaker and I once again discovered a new tool for telling stories. I became a computer nerd that day.
For nearly eighteen years that’s the common thread in every project I create: the ability to tell your unique, compelling story to the right audience. I believe in attracting the people who share your vision and passion for your product.
Wouldn’t you love to make confident decisions about everything from the design of your website to the voice of your posts and newsletters? Or create an army of passionate advocates selling your product, service or idea for you?
Let’s talk about how we can work together to discover your company’s true vision and values, and we’ll help you create brand, content and design strategies that will help you tell the story: the story of why your customers will love you.